By providing an outlet for consumers to share their positive experiences, care provider organizations crowdsource powerful messages that promote trust among new patients. There’s no better advertisement than a positive referral offered by a known acquaintance. Nurses maximize social media effectiveness by encouraging consumers to promote organizational services and treatments. Some resources may include online support networks for individuals suffering with common afflictions, while others might encompass health websites that educate consumers on common conditions and disease management. Social media empowers nurses to promote community wellness by educating consumers about available resources. Promoting Mission Statements with Social Media To connect effectively with an information-hungry public, the following practices have emerged among health communicators. In doing so, they provide an information-rich alternative to advertising, which consumers have taken to en masse. Many healthcare organizations use social media for marketing and communications. These conversations have grown in importance as consumers use them as a tool for evaluating care providers. These include the ease of using social media, the desire to learn about wellness, and the need for the convenient human connection provided by online conversations.
While medical professionals remain the primary source for health information, consumers are increasingly turning to digital media for many reasons. When users consume social media messages, they do so on their own terms. By adding social media to the marketing mix, health communication professionals can leverage the latest social platforms to promote wellness and health literacy.
Consumers and professionals use popular platforms such as Facebook, LinkedIn, Twitter, and YouTube to share their thoughts and pursue their interests. Healthcare organizations now use media tools such as Web 2.0 to engage communities, reach a larger audience, and share beneficial information.Īs it applies to caregiving, “social media” refers to Internet tools that allow nurses to communicate with consumers quickly, simply, and with a large audience. The latest iteration of the Internet, called Web 2.0, allows consumers to interact with, and respond to, digital brand messages. Social media has wrestled marketing dominance away from traditional channels such as print publications, radio, and television. With over 90 percent of adults subscribing to mobile services and 71 percent using video sharing platforms, interactive media has emerged as a powerful societal force over the last 20 years.
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It’s a critical resource for engaging patients in the modern healthcare environment, which makes it essential that today’s nurses understand how to use social media effectively. Using social media resources, these medical professionals network with peers, educate the community about health issues and learn about the latest development in medicine. Contemporary nurses take advantage of the power of social media platforms to reach out to patients and healthcare information seekers in the local community.
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